Horizontal Presentations for Bass Fishing

Horizontal presentations are when lures transverse through the strike zone parallel to the water surface. Sometimes referred to as a “moving bait”. 

Why are Horizontal Presentation Important?

Horizontal presentations are important to:

Horizontal Presentations Options
  • Tight Line Horizontal Retrieve Options: Tight line horizontal presentations, in some cases with added pauses, but without introducing slack line, that keep the lure parallel to water surface created by:
  • Slack Line Horizontal Retrieve Options: Slack line horizontal presentations typically involves the quick and short introduction of slack line with:
    • Retrieve Types Jerk and walk retrieve, 
Additional Considerations
  •  Horizontal Profile vs Horizontal Presentation: In some cases a lure that provides a horizontal profile, in other words, the lure sits horizontally in the water column when not being retrieved, will also be called a horizontal presentation. For example, a hard jerkbait when the retrieved is paused will be slow sinking or staying in one location providing a horizontal profile – sometime referred to as a horizontal presentation, 
Horizontal Presentations - It's About the ALLURE™
Surface Contact Lures for Horizontal Presentations

All Surface Contact Lures are horizontal lures. 

Minimal Contact Lures for Horizontal Presentations
Cover Contact Lures for Horizontal Presentations
Bottom Contact Lures for Horizontal Presentations
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